Most business owners have a website and no idea what it does all day. Annie's Analytics answers that in plain English, every month: who showed up, where they came from, which of your products and services they actually looked at, and what they did next. No dashboard you have to learn. No report you need a translator for. Just the answer.
You paid for a website. Maybe you pay for ads or social on top of it. Somebody sends you a number once in a while — visits, impressions, clicks — and it goes up and down and means nothing to you, because none of it tells you the thing you actually want to know. Which is this: is anybody looking at what I sell?
You have a page for the service that pays your bills. You have no idea whether people find it, read it, or leave before they scroll. You do not know whether the people who call you came from Google, from Facebook, from a sign on your truck, or from a chatbot that recommended you. Without that, every marketing decision you make is a guess — including the decision to keep paying for whatever you are already paying for.
Setup is a one-time $350 and covers installing the tag, connecting your accounts, agreeing what counts as a win, building your dashboard and delivering a baseline report. Setup is waived when Annie's builds your site. Monthly is month-to-month and can be cancelled any time. Bought together with the other product, the combined monthly price drops by $100 — $300 a month for Insight with Essential, $700 for Performance with Growth, $1,400 for Managed with Managed.
Per month • one site
Per month • up to 3 sites or locations
Per month • multi-site and multi-location
Starting prices. Final pricing depends on scope, and you always get a written quote before anything is billed. See all pricing.
We put one small tag on your site and, where you have them, connect your existing Google accounts read-only. From there we track six things and turn them into one monthly answer.
Who showed up. People, not just clicks. New against returning, where they are, what device, and when they come. Reported as an estimate, and labeled as one, because that is what it is.
What they actually read. There is a large difference between a page loading and a page being read, and almost nobody reports it. We show you how far down each page people get and how long they stay. A page with 400 visits and a nine-second read is telling you something.
Which of your products and services they looked at. Every offering you have, ranked — views, read rate, how they got there, and where they went next. This is the section most owners turn to first, and the one that tends to change what they do next.
What they did. Forms sent, phone numbers tapped, addresses clicked for directions, booking links opened, files downloaded. Tied back to the page and the source that produced them, so you know which part of your site is doing the work.
Where they came from, including the AI assistants. Search, social, ads, referrals, direct. And separately, on its own line: the people sent to you by ChatGPT, Perplexity, Gemini and Copilot. Most analytics setups quietly file those under “direct” and you never see them. We do not.
What is costing you visits. Load speed on real visits, pages people land on that are broken, and the technical problems that lose you a reader before they have read anything.
No analytics tool counts every human. Ad blockers, privacy settings and blocked cookies mean some visits are never recorded — by us, or by anyone else. Any company that shows you a visitor count to the exact person is showing you an estimate and not telling you. We label our estimates as estimates, we filter out bots and our own visits, and we tell you how many we removed.
We do not promise what the numbers will do. Traffic moves for reasons nobody controls — season, weather, a competitor's ad budget, a search engine changing its mind on a Tuesday. We will tell you what happened and what we would do about it. We will not tell you what next month will look like, and you should be skeptical of anyone who does.
And when we are also running your ads or your social, your report shows the same numbers either way — whether they make us look good or not. An agency reporting on its own work has an obvious reason to shade it. We would rather say that out loud than have you wonder.
Before anything is installed, we ask what a good month looks like for you. A phone call? A filled-out form? Somebody walking in? That answer decides what we track, and it is a different answer for a roofer than for a restaurant.
One small piece of code on every page. It does not slow your site down and it does not follow anyone around the internet. If we built your site, this step is already done.
Google Analytics, Search Console and your Google Business Profile, read-only, if you have them. If you do not, we carry on without them — you will just see fewer sections about what people searched.
You get the address, and a first report that says where you are starting from. Comparing to nothing is how people end up believing anything.
The answer in the first paragraph. The numbers after it. Three things to do next, in priority order, with an honest note on which are quick and which are not.
Quarterly on Performance, monthly on Managed. And on Managed, the recommended work gets done by us between the calls.
No. Our tag runs on its own and reports most of what is in your monthly report without any Google account at all. If you have Google Analytics, Search Console or a Google Business Profile, we connect them read-only and add the search side of the picture — what people typed before they found you. Without them you still get audience, attention, product interest, actions and site health. You just have less detail about the searches that led to you.
No. It is a small first-party script that loads after your page content, so your visitors see your site at the speed they would see it without us. We also report your real-visit load speed in the monthly report, so if anything on your site is slowing it down — including us — you will be the one holding the evidence.
They measure opposite sides of the same door. Visibility measures whether people find you at all — where you show up in search and what AI assistants say when someone asks. Analytics measures what happens after somebody clicks: who they are, what they read, what they ignored, what they did. Either one is worth having on its own. Together you can see a problem all the way through — nobody arriving is a visibility problem, plenty arriving and nobody calling is a website problem, and until you measure both you are guessing which one you have.
Not exactly, and neither can anyone else. We can tell you how many people asked to be contacted through your site, tapped your phone number, or clicked for directions, and which page and source produced each one. Connecting those to closed business means telling us when a job comes in, which we are happy to set up and which requires something from you. What we will not do is hand you a confident number we cannot stand behind.
No. Never to anyone, for any price. It is first-party data collected on your site for your reporting — no cross-site tracking, no advertising networks, no resale. You can export everything we hold at any time, and if you leave, you take it with you.
It is built to be. The tag is cookie-light, first-party only, does not track people across other websites, and honors Do Not Track. Setup includes a plain-English paragraph for your own privacy policy describing exactly what is collected, ready to paste. We are not attorneys and this is not legal advice — if you operate somewhere with specific requirements, have your attorney read it. We built it so there would be nothing awkward for them to find.
Then the report says so. That is what you are paying for. A report that only ever brings good news is not a report, it is marketing — and if we are also running your ads or your social, you have every reason to be suspicious of one. Bad months are usually where the useful information is.
The setup and baseline report can be bought on their own, and some people start there. But a single month of website data is a snapshot with nothing to compare it to, and most of what is valuable — what is working, what is fading, what changed after you did something — only shows up across several months. We would rather tell you that up front than sell you one report and let you find out.