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Annie's Indoor

Your ad on the wall where your customer is standing.
Their walls working for every business in town.

People stand still in restrooms, waiting rooms, bar lines and lobbies, and they look at whatever's on the wall. Annie's puts local businesses' ads there, on screens that update over Wi-Fi, and shares what the ads earn with the places that host them.

Restrooms · Lobbies & waiting rooms · Bars & break areas · Hallways & concourses

Advertise with usHost our screens
Illustration of blonde Annie presenting a race-car-builder ad on a wall-mounted screen at a racetrack concourse
Why it's collaborative

Three seats at the table, and everybody gets something.

This isn't a billboard company renting space to strangers. Local businesses help each other get seen, and Annie's does the work in between.

The advertiser

A business with something to sell.

  • Gets in front of a room full of the right people
  • Picks the venues that match its customers
  • Annie's designs the ad, and you approve it
  • Pays in cash or, where it fits, in trade

The venue

A business with people walking through.

  • Hosts a screen or a frame on its walls
  • Approves every ad before it runs
  • Gets a share of the ad money, trade, or free spots for its own business
  • Nothing to manage day to day

Annie's

The one doing the work in between.

  • Matches advertisers with the right venues
  • Designs the ads with AI and a human eye
  • Supplies, loads and looks after the screens
  • Keeps a record of what ran, where and when
An example

A race car builder and a racetrack.

Everyone at a racetrack on a Saturday night cares about race cars, and every one of them walks into the restroom at some point.

The builder wants to be seen

A local shop builds race cars and wants the drivers and crews at the track to know about it.

Annie's makes the ad

Photos of the shop's work, the phone number and a reason to call, sized for a screen and a poster.

The track says yes

The track approves the ad and hosts screens in the restrooms, the concession line and the pit entrance.

The screens update

The ad loads over the track's Wi-Fi and plays on a loop with the other local ads, with nobody climbing a ladder.

Everybody gets something

The builder is on the walls the crews are looking at, and the track is paid, traded with, or advertised for free.

This is an illustration of how it works, not a past customer.

What goes on the wall

Screens first, paper where it makes sense.

Back in the day this was all poster boards. Today an inexpensive screen can pull new ads down by itself, and paper still has a place.

Wi-Fi screens

Small, inexpensive screens that download new ads over the venue's Wi-Fi.

How it updates
On its own, from Annie's
Best for
Restrooms, lines, lobbies

USB players

A screen that plays from a USB drive, for places with no Wi-Fi.

How it updates
A new drive swapped in on a visit
Best for
Barns, fairgrounds, back rooms

TVs

An ad loop on a TV the venue already has, between the game and the menu.

How it updates
Wi-Fi player or USB
Best for
Bars, waiting rooms, break rooms

Posters

Printed ads in a locking frame, where a screen doesn't fit or isn't wanted.

How it updates
A new print swapped in on a visit
Best for
Above urinals, mirrors, stall doors
Where the walls are

Anywhere people stand still for a minute.

The best venue is the one your customers already go to.

For venues

Your walls can work for you.

If people walk through your business, you have something other local businesses want. Host Annie's screens and pick how you're rewarded.

OPTION 1

A share of the ad money

Part of what advertisers pay for your location comes back to you.

OPTION 2

Trade

Take goods or services from the advertisers instead: car work, meals, haircuts, whatever fits.

OPTION 3

Free ads for your business

Your own spots run on the screens at your place and at other venues in the network.

Cash or trade

Local businesses have always traded with each other.

The indoor advertising business was built on trade-outs. A shop with more work capacity than cash can still get on the walls, and a venue can take its share in something it actually uses. Annie's keeps track of who owes what to whom so nobody has to remember.

How a trade-out works

  • The advertiser offers goods or services in place of some or all of the cash
  • The venue and Annie's agree on what it's worth
  • It's written down before the ad runs
  • Annie's keeps the running tally
What Annie's does

You run your business. We run the walls.

Finds the right walls

Matches each advertiser with the venues its customers go to.

Makes the ads

Screen loops and printed posters, designed with AI and checked by a person.

Keeps the screens running

Loads new ads over Wi-Fi or by USB, and swaps posters on a schedule.

Keeps the records

What ran, where and when, plus every share and trade, in one place.

Get on the walls

Tell us who your customers are. We'll show you where they're standing.

Want to advertise, or have walls you'd like to put to work? Talk to a human at Annie's.

Book 15 minutes

Every ad is approved by the venue before it runs. Trade-outs can count as income, so check with a tax professional.