Start here • Free website options for your lawn care business
Take advantage of free Annie’s geo- and AI-optimized landing page options in Annie’s community.
Give people a place to learn about your lawn care service before you start promoting it. These free options help you describe what you do, where you work and how customers can reach you. Use your actual towns, neighborhoods and route days.
Annie’s five-dollar website — now free
Take advantage of the Annie’s five-dollar website offer, now free. Create your own page on Annie’s, add your lawn care business information and choose the towns you serve. The offer includes local geographic visibility and search and answer-engine optimization on the Annie’s platform, plus a listing in Annie’s community directory.
Use it as the landing page for your social posts, door hangers and customer inquiries. The free page is yours to write and update.
If you work in Oklahoma, apply to be listed as a vendor in the Oklahoma Handyman Service directory. It gives you another local place to describe your services, service area and contact information.
Make your pages work together: Keep your business name, phone, service area and route days consistent everywhere. Geographic and AI optimization helps explain your business clearly; it does not guarantee search placement or customers.
Offer links checked October 4, 2026. Optional paid services are separate from these free page options.
Use these ideas as a starting point. Replace bracketed details with your actual service area, prices, route days and contact link before posting. These are suggested marketing activities, not promises of customers or income.
1. Make it easy to understand your service
Your profile should answer four questions: What do you do? Where do you work? What day do you come? How do I get on the schedule?
Sample profile description
Local lawn mowing, trimming, edging and blow-off in [town / neighborhoods]. Weekly or every-other-week. Route days: [days]. Free yard walk-through and quote: [link / business contact].
Use a clear business name, a recognizable profile photo and a current contact method. Keep your service area and route days the same as on your website.
A simple place to start
Choose one channel where your neighbors already are. Local Facebook groups and Nextdoor suit neighborhood conversations; Instagram and TikTok suit before-and-after photos and short clips. Ask your first customers which they use.
A manageable routine
Three posts a week is plenty. Take your photos on route days — the work is already in front of you. Set aside 15 minutes a day to answer messages.
2. Six themes to rotate
Introduce
Meet your local operator
Who you are, the area you serve and why you started. A photo of you with your mower beats any logo.
Show
Before and after
The single best lawn care post. Same angle, same yard, before and after the visit — with the owner’s permission.
Demonstrate
The details
A crisp edge along a walk, a drive blown clean, stripes in the grass. Show the part people notice.
Answer
One question per post
What’s included, how rain days work, how often to mow in July, how to pause service. Use your actual terms.
Invite
Open spots on your route
Name the streets or neighborhood where you have a real opening on a real day. Tell people exactly how to ask.
Build confidence
A real customer experience
With permission, share an honest review or why a customer likes the service. No reviews yet? Show your route day instead.
3. Captions you can make your own
Each example has one clear next step. Use your own photos and adjust the wording to sound like you.
Your launch announcement
Hello, [town]! I’m [name], and I’m starting [business name], a local lawn care service. I mow, trim, edge and blow off, weekly or every other week, in [area]. Route days are [days]. Want a quote? Message me your street and I’ll come walk the yard: [link].
An opening on the route
I’ve got [actual number] openings on my [day] route in [neighborhood]. Mow, trim, edge and blow-off, every week through the season. If you’re on or near [street], send me a message and I’ll stop by to quote: [link].
A before-and-after post
Same yard, about 45 minutes apart. [Neighborhood], [day]. Shared with the owner’s permission. If your yard has gotten ahead of you, I’m happy to take a look: [link].
A question-and-answer post
“What happens when it rains?” If it’s too wet to cut on your day, I move you to [your rain-day rule] and let you know. You’re never charged for a visit that didn’t happen. Questions about the service: [link].
A useful tip
Summer tip: mowing a little higher in the heat helps grass hold up. Not sure what height your yard wants? Ask — I’m glad to tell you what I’d do. Serving [area]: [link].
An introduction without a discount
Never had someone mow for you? Start with one visit and see if it fits. I’ll walk the yard, agree the price before I start, and you can keep going or not. Serving [area]: [link].
Optional local tags: #[TownName] #[BusinessName] #lawncare — a small, relevant set. Put your town in the caption itself too.
4. Photos and videos you can make on the route
A 15-second visit: Mow, trim, edge, blow — four quick clips, one finished shot.
Before and after: Stand in the same spot both times. Keep house numbers out of frame.
The edge: A close-up of a clean edge along a walk is surprisingly satisfying to watch.
Your setup: Your trailer or truck loaded for the day, with your business name if you have it on there.
Route-day card: Plain text on a clear background: [Neighborhood], [day], [contact link].
Keep addresses, house numbers, license plates and people out of view, and get the owner’s permission before posting their yard. Use your own or properly licensed music.
5. Your first four weeks
A suggested three-post weekly schedule. Move the days to match your route.
Week
Monday: introduce or teach
Wednesday: show or answer
Friday: invite
1 • Introduce
Meet the operator and your service area.
Show a full visit in 15 seconds.
Announce your route days and how to get a quote.
2 • Explain
What a standard visit includes.
Answer: rain days and pausing service.
Post a real opening on a real route day.
3 • Build confidence
A before-and-after, with permission.
Close-up of the edging and blow-off.
Invite people to try a single visit.
4 • Keep them
A seasonal tip for the month.
Answer the most common question you got.
Next week’s openings near your current yards.
Weekly preparation: Pick three themes, take the photos on route days, check your openings and prices, and write the captions. Never advertise a slot you’ve already filled.
6. Turn a message into a yard on your route
Reply warmly and move addresses into a private message.
Thanks for reaching out! I mow in [area] on [days]. A standard visit is mow, trim, edge and blow-off, starting at [price], weekly or every other week. Send me your address privately and a good time, and I’ll come walk the yard and give you a firm price before I start: [link].
In neighborhood groups, read the rules and use the promotion threads where they’re required. Answer questions helpfully; don’t spam the group or message people who didn’t ask.
7. Choose a plan you can sustain
Starter: build a routine
One channel, three posts a week, quick replies. Your phone and your route day are all you need.
Steady: improve what works
Keep three posts, add one short video a week, and reuse your best before-and-afters with fresh photos. Focus on filling the streets you already serve.
With Annie’s: ask for help
Discuss help with a content calendar, graphics, captions, videos or scheduling. Agree on deliverables, approvals and fees before starting. These are support ideas, not a defined package.
Measure customers, not just likes
Track the post date, topic, channel, messages, quotes given, yards added and any advertising spend. Ask every new customer how they heard about you.
Optional paid test: Once your route has room, you could set a small fixed test budget — for example, $50 — to promote one clear local post. This is a suggested cap, not an expected cost or result. No advertising purchase is included here.
Plan your next month with Annie’s
Bring your town, business name, route days and a few photos of your work. Together, you can work out a posting plan that fits the time you actually have.