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Marketing for CNC, laser & 3D print shops

Four kinds of shop.
Four different kinds of customer.

Whether you carve signs, engrave tumblers, print parts or machine to a tolerance, the people buying from you look in different places. Annie's knows where each of them looks, and has built tools for shops like yours.

Wood carving & signs · Laser engraving · 3D printing · Machining

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Annie's Action AI marketing for CNC machine shops
Four kinds of shop

Who's buying your kind of work.

A CNC router, a laser and a 3D printer can live in the same garage. Their customers do not.

Wood carving & signs

Plaques, cabinet doors, carved signs, furniture parts.

  • Homeowners: address signs, family name plaques, cabinet doors
  • Businesses: storefront and office signs, branded décor
  • Churches, schools and teams: plaques, awards, memorial pieces
  • Realtors and builders: closing gifts, yard and model-home signs
  • Weddings and events: welcome signs, custom décor
  • Etsy, Amazon Handmade and local craft fairs

Laser engraving

Tumblers, awards, promo items, fine-detail etching.

  • Businesses buying branded promo items and employee gifts
  • Sports teams, schools and clubs: awards and trophies
  • Breweries, bars and restaurants: branded glassware and tap handles
  • Wedding parties and gift shoppers: personalized tumblers and boards
  • Realtors and car dealers: closing and delivery gifts
  • Etsy, Amazon Handmade and local craft fairs

3D printing

Prototypes, replacement parts, figures, models.

  • Inventors and startups who need a prototype
  • Homeowners and repair shops who need a part that isn't made anymore
  • Architects, builders and students who need models
  • Hobbyists: cosplay, tabletop games, RC and drones
  • Schools and libraries running maker programs
  • Online print marketplaces and local maker groups

Machining

Metal and plastic parts to a drawing, short runs, production.

  • Local manufacturers who need overflow or a second source
  • Oil, gas and ag equipment companies needing parts and repairs
  • Engineers who need prototypes and short runs
  • Racing, motorcycle and custom-car shops
  • Online manufacturing marketplaces and supplier directories
  • Industry associations and trade shows
Be honest

Are you doing these 10 things to market your shop?

Tap each one you're already doing.

0 of 10

Tap the ones you're already doing.

Get help with the rest

Step-by-step how-tos for all ten are in the CNC shop playbook.

Take these, they're free

Tools we built for shops like yours.

Read them, use them, keep them. If something on the list doesn't make sense, that's what we're here for.

Business plan

The CNC shop business plan

What to offer, how to price it, what to buy next, and how shops like yours grow from a garage to a storefront or a production floor.

You may need a free Annie's account to open this.
Open the business plan
Social media

30-day social media program

A post for every day: what to film at the machine, what to photograph, what to say, and which platform it belongs on.

You may need a free Annie's account to open this.
Open the 30-day program
Customers

Where your customers are

Marketplaces, directories, trade groups, local buyers and seasonal events, sorted by the kind of work you do.

You may need a free Annie's account to open this.
Open the list

See the full CNC shop playbook: 19 guides

Guerrilla marketing

Low cost, high impact: how leaders in your industry get business.

These are some of the top ways the best shops bring in work without a big advertising budget.

IDEA 1

Be the trophy shop for local club teams

Club hockey, youth soccer, baseball and bowling leagues hand out awards every season, and most want something custom: the team logo, the player's name, a puck or a stick built right in. Make one sample plaque for the league's season banquet with your shop's name on the back.

Cost: one sample piece.

Why it works: every team is full of parents who run businesses, and the banquet puts your work in front of all of them.

How to do it, step by step →

IDEA 2

Honor the people who serve

Police and fire departments, sheriff's offices, and city and county agencies recognize retirements, years of service and promotions all year long. Take a sample retirement piece, like an engraved badge plaque or a laser-etched flag case, to the chief's office or HR.

Cost: one sample and an afternoon of visits.

Why it works: agencies order every year, and a good piece hangs in the station where every officer walks past it.

How to do it, step by step →

IDEA 3

Donate to the charity auction

Every school, church and nonprofit gala runs a silent auction. Donate a custom piece, such as a carved sign or an engraved cutting board, and personalize it for whoever wins.

Cost: materials and a few hours.

Why it works: the winner has to call you to get it personalized, the whole room sees your work, and your shop's name goes in the program.

How to do it, step by step →

We have many, many more. Work with one of our consultants at marketinghope.com and they'll help Annie's build systems like this for you to bring in new business.

Talk to a consultant
What Annie's does

You run the machine. We handle the marketing.

A website that shows the work

Galleries by material and size, a quote form that takes a photo or a file, and pages for each kind of job.

Social media from the shop floor

We turn your photos and machine videos into posts, captions and a calendar.

Found where buyers look

Google, AI assistants, online marketplaces and directories, all with the same facts about your shop.

Need help with any of this?

Tell us what you make. We'll show you where it sells.

Most shop owners are great at the machine and short on time for everything else. Talk to a human at Annie's.

Book 15 minutes