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Marketing for roofing companies

Four kinds of roofing work.
Four different kinds of customer.

A homeowner with a leak, a family with a hail claim, a property manager with twelve flat roofs and a realtor with a closing on Friday all look for a roofer in different places. Annie's knows where each of them looks, and has built tools for roofers like you.

Residential re-roof · Storm & hail restoration · Commercial & flat roofs · Repair & maintenance

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Four kinds of roofing work

Who's buying your kind of work.

The same crew can tear off a house on Monday and coat a warehouse on Thursday. The people paying for those two jobs don't look in the same places.

Residential re-roof

Full replacements on homes: tear-off, decking, shingles or metal.

  • Homeowners with a roof 15 to 25 years old
  • People selling a house, and the people buying it
  • Realtors who need a roof fixed before closing
  • Home inspectors who flag roofs every week
  • New neighbors on the street where you just worked
  • Nextdoor, Google and local Facebook groups

Storm & hail restoration

Insurance-claim work after hail and wind.

  • Homeowners with fresh hail or wind damage
  • Insurance agents whose clients ask who to call
  • Adjusters who meet you on the roof
  • Landlords with several houses on the same storm path
  • Neighborhoods where the storm just went through
  • Local news storm coverage and weather groups

Commercial & flat roofs

TPO, EPDM, metal, coatings and restoration.

  • Property managers and building owners
  • HOAs and condo associations
  • Churches, schools and nonprofits
  • Strip centers, warehouses and small-business owners
  • Facility managers planning next year's budget
  • Building-owner associations and chamber of commerce

Repair & maintenance

Leaks, flashing, missing shingles, gutters, annual checks.

  • Landlords and property managers with many roofs
  • Older homeowners who want someone they trust
  • Realtors fixing inspection items before closing
  • Home inspectors who need someone to refer
  • Past customers due for a yearly check
  • Nextdoor, local Facebook groups and Google
Be honest

Are you doing these 10 things to market your roofing company?

Tap each one you're already doing.

0 of 10

Tap the ones you're already doing.

Get help with the rest

Step-by-step how-tos for all ten are in the roofing playbook.

Take these, they're free

Tools we built for roofers like you.

Read them, use them, keep them. If something on the list doesn't make sense, that's what we're here for.

Business plan

The roofing business plan

Who you serve, what to offer, how to price a square, a 90-day launch plan, and the numbers to watch every week.

You may need a free Annie's account to open this.
Open the business plan
Social media

30-day social media program

A post for every day: what to film on the roof, what to photograph, what to say, and which platform it belongs on.

You may need a free Annie's account to open this.
Open the 30-day program
Customers

Where your customers are

Local buyers, referral partners, directories, groups and events, sorted by the kind of roofing you do.

You may need a free Annie's account to open this.
Open the list

See the full roofing playbook: 19 guides

Guerrilla marketing

Low cost, high impact: how leaders in your industry get business.

These are some of the ways the best roofers bring in work without a big advertising budget.

IDEA 1

Leave a courtesy note next door

Before every job, hand a friendly note to the houses around it: the dates, the noise, where the dumpster goes, that you'll sweep for nails, and a number to call. Put your yard sign up while you work, with the owner's OK.

Cost: printing and an hour of walking.

Why it works: the neighbors watch the new roof go on, and they already have your number on the fridge.

How to do it, step by step →

IDEA 2

Be the roofer realtors and inspectors call

Realtors and home inspectors run into bad roofs every week, and they're always on a closing deadline. Be the roofer who picks up the phone, gets on the roof fast, and hands back photos and a one-page condition letter both sides can use.

Cost: coffee, a stack of letters, and a few inspections.

Why it works: one realtor sees dozens of houses a year, and every one of them has a roof.

How to do it, step by step →

IDEA 3

Donate a roof to a family in need

Once a year, put a free roof on a house for a veteran, a widow or a family that's struggling, picked with a local church or charity. Ask your suppliers to help with material, and invite the neighbors and the local news.

Cost: one roof, often shared with suppliers who pitch in.

Why it works: the whole town hears about the day, and it shows the kind of company you are.

How to do it, step by step →

We have many, many more. Work with one of our consultants at marketinghope.com and they'll help Annie's build systems like this for you to bring in new business.

Talk to a consultant
What Annie's does

You run the crew. We handle the marketing.

A website that shows the work

Before-and-after galleries by kind of roof, online inspection booking, and a quote form that takes a photo.

Social media from the job site

We turn your crew's photos and videos into posts, captions and a calendar that follows the seasons.

Found where buyers look

Google, AI assistants, Nextdoor and directories, all with the same facts about your company.

Need help with any of this?

Tell us what roofs you do. We'll show you who's looking for you.

Most roofing owners are great on the roof and short on time for everything else. Talk to a human at Annie's.

Book 15 minutes