The Roofing Playbook

Step-by-step guides for residential, storm, commercial and repair roofers: plans, scripts, templates and checklists you can use today.

Pick any guide and start. If something here doesn't make sense, or you'd rather someone did it for you, talk to a human at Annie's. ← Back to marketing for roofing companies

Start here: the free tools

#Item
T1Roofing business plan
T230-day social media program
T3Where your customers are (by kind of roofing work)

Guerrilla marketing

#Item
G1Courtesy notes to the neighbors on every job (dates, noise, nail sweep, a number to call; yard sign while you work)
G2Be the roofer realtors and home inspectors call (fast inspections, photos and a one-page condition letter)
G3Donate a roof to a family in need (with a church or charity, suppliers and the neighbors)

More guerrilla marketing

#Item
R1Maintenance plans for property managers and landlords: one yearly visit per roof, on a schedule
R2Send a photo roof report with every inspection: the homeowner sees what you saw
R3Give a short talk at the HOA or neighborhood meeting: what to check after a storm

The 10 things every roofing company should be doing

#Item
C1Google Business Profile filled in with photos of real roofs
C2Posting finished roofs every week
C3Short videos of the crew at work
C4Booking inspections online
C5Website quote form that takes a photo
C6Asking every customer for a review, and answering them
C7Going after repeat buyers
C8Planning for the seasons
C9Showing up where buyers look
C10Keeping a list of past customers and telling them what's new