Why would you use Annie's instead of a conventional agency? It costs a lot less.
And you can see every price before you talk to anybody. Here is what each one costs, how each one works, and where every number on this page comes from.
What it costs
Conventional agencies rarely publish prices, so the left side uses national industry surveys. The right side is Annie's own published price.
A website for your business
Your own page with your description, pictures and contact details, set up so local searches can find it.
to build, by industry survey.1 Most businesses then spend $501 to $5,000 a year on web design.1
- A quote after a consultation
- A custom build by the agency's staff
+ $5 a month — both waived right now. You never pay unless you choose to.
- You build it yourself — just a name and an email to start
- Live the moment you finish, and changes are yours to make
- Listed in Annie's community directory
Local search work, every month
Keywords, page descriptions and fresh copy written for the towns you want to be found in.
average for local search work, from a survey of 439 providers.2 The average agency retainer overall: $3,209 a month.2
- A monthly retainer
- Work done by hand, billed by the hour
+ $99.95 setup. No contract.
- An agent writes your keywords, meta tags and page descriptions
- Fresh copy in your business name and branding
- Up to ten towns
How each one works
The price difference comes from how the work gets done.
| Conventional agency | Annie's | |
|---|---|---|
| Seeing the price | After a consultation and a custom quote. | On the page, before you talk to anybody. |
| Getting started | Book a call, then a strategy, then the work begins. | Give a name and an email, then build your own page. No call, no meeting. |
| Who does the work | A salaried team — account managers, designers, developers, writers — plus their office. | About three people on your project, matched to the job, each guiding AI agents trained on this work. |
| Who you talk to | An account manager. | A rep paid on the quality of the service and the follow-up you get, not on how much they sell. |
| Paying | A monthly retainer. | Published prices, no contract. You never pay for anything unless you want to. |
Less expensive. Not less valuable.
A conventional agency charges what it does because, done by hand, this work takes a team of skilled people many hours every month — and every one of those hours is billed.
Annie's built its own AI agents and trained them, rigorously, on exactly this work. They work around the clock and never bill an hour. People who have done this work by hand direct them and check what they produce before it reaches you.
Building those agents was expensive. Running them isn't. That is why the prices are low.
The big guys have money to spend. We have friendships to build.
Annie's works with small and medium-sized businesses in small and medium-sized towns. Make your own website, free, and see what working with Annie's is like without a phone call.
Where these numbers come from
- Web Design Pricing: How Much Does Web Design Cost in 2026?, WebFX. Survey of 250 U.S. marketing professionals: professional web design $1,000 to $30,000+; most businesses spend $501 to $5,000 a year. Read 22 Oct 2026.
- SEO Pricing: How Much Does SEO Cost?, Ahrefs. Survey of 439 SEO providers, updated April 2026: local SEO averages $1,557 a month; agency monthly retainers average $3,209. Read 22 Oct 2026.
Conventional-agency figures are national survey averages and ranges, not the price of any particular company.