1What the big CRMs cost
First-year cost at each company's top tier, on yearly billing. Pick how many people will use it.
Each number is the top tier's list price × users × 12, plus any required one-time fee the company publishes. Usage charges and setup fees a company doesn't publish are not included. Every source is listed at the bottom of this page.
2What yours costs
The Annie's CRM runs on things you may already have.
| What | Why you need it | Per year |
|---|---|---|
| Google account | Gmail, Calendar and Drive, where your records live | $0 |
| Claude Pro | Your AI assistant, $20 a month. The free plan works for trying it out. | $240 |
| Annie's membership | This manual, the setup instructions, and the updates as the CRM grows | Free right now |
| Total, one user | $240 |
Each extra person who works the CRM needs their own AI account. You never pay for anything unless you want to. Nothing turns into a charge on its own.
3How it fits together
You talk to your AI. It reads your mail and calendar, keeps the sheet, and tells you who to call. Your records never leave your own accounts.
4Set it up
About twenty minutes, once.
- 1
Have a Google account
The one you use for your business email is best, because that's the mail your AI will read. If you don't have one, make one free at google.com.
- 2
Get your AI
Sign up at claude.ai with that same Google account. Start free to try it. Move to Pro when you're using it every day.
- 3
Make a project called "My CRM"
In Claude, open Projects and create one named My CRM. Every CRM conversation happens inside it, so your AI always has the same instructions.
- 4
Give it the Annie's instructions
Copy the instructions in section 5 and paste them into the project's instructions, or download the file and add it to the project.
- 5
Connect Gmail, Calendar and Drive
In a chat in your project, click the + button, then Connectors. Turn on Gmail, Google Calendar and Google Drive.
The first time your AI needs one, Google asks you to sign in and allow it. Your AI only sees what your own Google account can see. It asks before it sends, replies or forwards an email.
- 6
Say "Set up my CRM"
Your AI makes your My CRM - Contacts sheet in Drive, asks for your first five people one at a time, and offers to look through your recent email for more.
5Your AI's instructions
This is the file that makes your AI work the way ours does. Read it if you like: it's plain English, and you can change anything in it.
6Using it every day
Open your My CRM project and talk to it like you would a good assistant.