Why it matters

Customers read the reviews, and they read the replies.

Almost everyone checks reviews before they call a local business. They look at how recent the reviews are, and they look at whether the owner answers. A business with steady new reviews and a reply under every one looks open, busy and cared for.

Most owners know this and still can't keep up, because asking, answering and watching is a little work every single day. That daily work is what we take on.

  • 97%
    of consumers read reviews for local businesses
  • 89%
    expect the owner to respond to reviews
  • 74%
    only care about reviews from the last three months
  • 45%
    now use ChatGPT or other AI tools to find businesses

Source: BrightLocal Local Consumer Review Survey 2026.

What we do

The daily work of a good reputation, done for you.

Ask

A review request to every customer

After each job or visit, every customer gets a short, friendly email asking how it went, with a link to leave a review. Every customer, not only the happy ones.

Answer

A reply under every review

Written in your voice within one business day. Thank-yous for the good ones, calm and helpful answers for the hard ones. Replies to bad reviews wait for your OK before they post.

Watch

Every site that rates you, every day

Google, Facebook, Yelp and the sites for your trade. A one- or two-star review sends you an alert the same day.

Fix

Your listings, matched everywhere

Your name, phone, hours and website checked and corrected on Google, Apple, Bing, Facebook and Yelp, so customers and AI assistants find the same facts.

Score

Your Annie's Reputation Score

One number from 0 to 100 every month, built from your star rating, recent reviews, reply speed, listings accuracy and what customers actually say.

Listen

What customers keep saying

We sort your reviews by topic, such as wait times, price, staff and cleanliness, and hand you a short fix list for your team.

Compare

Your nearest competitors

Your rating, review count and reply speed side by side with the businesses down the street. The higher your level, the more competitors we research.

Alert

Spike alerts

If bad reviews or mentions suddenly jump, you hear from us that day with a plan, not at the end of the month.

AI answers

What the AI assistants say about you

We check what ChatGPT, Gemini and Google's AI say about your business, and correct the information they draw from.

Three levels

The more you choose, the more we do.

Reputation Watch

$49.95/mo

You reply, we keep watch

  • ✓Daily monitoring of every review site
  • ✓Same-day alert on any one- or two-star review
  • ✓A reply drafted for every review, ready for you to post
  • ✓Your review link, QR code and counter card
  • ✓Your nearest competitor compared
  • ✓Monthly report with your Reputation Score
Start with Watch
Review Care · Most chosen

$149.95/mo

We do the work

  • ✓Everything in Reputation Watch
  • ✓Every review answered within one business day, in your voice
  • ✓A review request to every customer by email
  • ✓Fake and rule-breaking reviews reported to the platform
  • ✓Spike alerts
  • ✓Your three nearest competitors compared
Start with Review Care
Full Care

$299.95/mo

Reputation and visibility together

  • ✓Everything in Review Care
  • ✓Listings kept accurate on Google, Apple, Bing, Facebook and Yelp
  • ✓Weekly Google Business Profile posts
  • ✓Your five nearest competitors, with their topics and AI answers compared
  • ✓Quarterly "what customers keep saying" fix list for your team
  • ✓Monthly AI answer check and a monthly call
Start with Full Care

Month to month, with no long-term commitment. You never pay for anything unless you choose to.

Your monthly report

Your score on top. Every piece of the work underneath.

The first thing you see is your Annie's Reputation Score and how it moved since last month. Under it is the full record of what we did, so you can see exactly where the score comes from.

What the report covers

Every level: your score and its five parts, every new review with its rating and date, every alert we sent, and your competitor comparison.

Review Care adds: every reply we posted and how fast it went out, every review request sent, and every review we reported to a platform.

Full Care adds: every listing we checked and fixed, the topics customers keep raising, your five competitors side by side, what the AI assistants said about you, and a monthly call to go over it.

Suggested add-on

When the reviews point at the front counter, send in a Secret Shopper.

Reviews tell you what customers feel. A Secret Shopper shows you why. Our partner Marketing Hope sends a real person to experience your business the way a customer does, and Annie's follows up with the staff training and fixes the shop turns up.

How the two fit together

1. Your reviews: our monthly report shows the topics customers keep raising.

2. The shop: Marketing Hope's secret shopper checks those topics in person.

3. The care: Annie's provides the training and follow-up, and your next reports show whether it took hold.

Straight answers

Questions owners ask us.

Who do you ask for reviews?

Every customer you send us, after every job or visit. Google's rules and the FTC both require that a business ask everyone, and that is how we do it.

Can you take down a bad review?

We report any review that breaks a platform's rules, such as a fake review or one from someone who was never a customer. The platform makes the decision. For the rest, a calm, helpful reply is the best answer, and we write it with you.

Do I give you my passwords?

No. You add Annie's as a manager on your Google, Facebook and Yelp pages. It takes a few minutes, and you can remove us any time.

Do you reply as me?

Yes, in your voice and signed the way you choose. You approve every reply to a negative review before it posts.

Can you send review requests by text?

Today we send them by email. Text requests are coming as a later addition.

Is there a contract?

No. Every level is month to month. You can change levels or stop at any time.

Get started

Let's see where your reputation stands today.

We'll look at your reviews, your listings and your nearest competitors, and show you your starting score.

Ratings and reviews come from genuine customer experiences and are not controlled or guaranteed by Annie's.