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Annie's directories · Community recognition

A little badge. A well-deserved thank-you.

Businesses that take care of our veterans, seniors, police officers, and firefighters deserve recognition. Annie's directory discount badges help neighbors spot the businesses that offer them a discount.

Tell us about your discount

Four ways to show your support

Small badges belong alongside a business listing, including in a featured section of any Annie's directory. Hover for a quick description, or click or tap to read the discount details.

Supporting our veterans

A clear way to recognize businesses offering a veteran discount and help veterans know to ask for it when they visit.

Click the badge to see a sample message.

Supporting our seniors

A simple way to recognize businesses offering a senior discount, with the qualifying age and offer details shown for that business.

Click the badge to see a sample message.

Supporting our police officers

Recognize businesses offering a police officer discount, with eligibility and offer details specific to each business.

Click the badge to see a sample message.

Supporting our firefighters

Recognize businesses offering a firefighter discount, with eligibility and offer details specific to each business.

Click the badge to see a sample message.

See the badge. Read the offer. Ask for it.

When you find a veteran, senior, police officer, or firefighter discount badge on a business listing, open it for the business's offer details. Check who qualifies, which location offers it, when it is available, and any restrictions. Ask for the discount when you visit.

Each business sets its own discount and eligibility requirements. Offers can vary by location and may change.

For businesses in our directories

Do you offer a veteran, senior, police officer, or firefighter discount?

If you offer any of these discounts and you're listed in any of Annie's directories, please let us know. We'll give you the recognition you deserve for taking care of these members of our communities, with the appropriate discount badge and offer details on your directory listing.

Send us:

  • Your business name, location, and directory listing link.
  • Which discounts you offer: veteran, senior, police officer, firefighter, or any combination.
  • The discount you give and who qualifies, including the minimum age for a senior discount.
  • Participating locations, available days, exclusions, expiration dates, and how customers should ask for it.

Submit your business's discount details

Tell us about any discounts you offer below. Required fields are marked *. Annie's will review your submission before updating a directory listing.

Business and contact details
Veteran discount

Complete this section if you offer a veteran discount; otherwise leave it blank.

Senior discount

Complete this section if you offer a senior discount; otherwise leave it blank.

Police Officer discount

Complete this section if you offer a police officer discount; otherwise leave it blank.

Firefighter discount

Complete this section if you offer a firefighter discount; otherwise leave it blank.

Your name, email, and phone are for Annie's to follow up about this submission. Please don't send customer IDs or other personal documents.

Submitting sends your details to Annie's for review. It does not automatically publish a badge or change your listing.

If your offer changes, submit the updated details here so your listing can stay accurate.

Proudly supporting our veterans

This business proudly supports our veterans and offers a veteran discount. Ask for it when you come in.

Sample message only. A participating business's listing will show its specific offer, eligibility, and restrictions.

Supporting our senior community

This business proudly supports our senior community and offers a senior discount. Ask for it when you come in.

Sample message only. A participating business's listing will show its qualifying age, specific offer, and restrictions.
Sample offer · fictional business

Maple Street Auto Care
Proudly supporting our veterans

This business proudly supports our veterans and offers a veteran discount. Ask for it when you come in.

10% off labor
Who qualifies
U.S. military veterans.
Where
The business location shown on this listing.
When
During regular business hours.
How to ask
Mention the veteran discount before service is authorized.
Restrictions
Labor only; parts and taxes excluded. Maximum savings $50 per visit. Cannot be combined with other offers.

These are invented terms for this sample listing. They are not an offer from a real business.
Sample offer · fictional business

Maple Street Auto Care
Supporting our senior community

This business proudly supports our seniors and offers a senior discount. Ask for it when you come in.

10% off an oil change
Who qualifies
Customers age 65 and older.
Where
The business location shown on this listing.
When
Tuesdays during regular business hours.
How to ask
Mention the senior discount when you book or check in.
Restrictions
One oil change per customer per visit. Taxes and extra services excluded. Cannot be combined with other offers.

These are invented terms for this sample listing. They are not an offer from a real business.

Supporting our police officers

This business proudly supports our police officers and offers a police officer discount. Ask for it when you come in.

Sample message only. Each business sets its own eligibility, offer, and restrictions, including whether retired or volunteer personnel qualify.

Supporting our firefighters

This business proudly supports our firefighters and offers a firefighter discount. Ask for it when you come in.

Sample message only. Each business sets its own eligibility, offer, and restrictions, including whether retired or volunteer personnel qualify.

Sample offer · fictional business

Maple Street Auto Care
Supporting our police officers

This business proudly supports our police officers and offers a police officer discount. Ask for it when you come in.

10% off labor
Who qualifies
Active and retired police officers.
Where
The business location shown on this listing.
When
During regular business hours.
How to ask
Mention the police officer discount before service is authorized.
Restrictions
Labor only; parts and taxes excluded. Maximum savings $50 per visit. Cannot be combined with other offers.

These are invented terms for this sample listing. They are not an offer from a real business.

Sample offer · fictional business

Maple Street Auto Care
Supporting our firefighters

This business proudly supports our firefighters and offers a firefighter discount. Ask for it when you come in.

15% off a brake inspection
Who qualifies
Active, retired, and volunteer firefighters.
Where
The business location shown on this listing.
When
Mondays through Fridays during regular business hours.
How to ask
Mention the firefighter discount when you book or check in.
Restrictions
Inspection charge only; repairs, parts, and taxes excluded. One discounted inspection per visit. Cannot be combined with other offers.

These are invented terms for this sample listing. They are not an offer from a real business.