This is the report a client gets, in full — the plain-English answer first, the numbers after, and three things to do next. Read it end to end. It is the whole deliverable, not a teaser.
July was a good month, and the reason is not the one you would guess. About 1,340 people visited the site, up 12% on June. But the growth did not come from collision repair, which is what you advertise. It came from people searching some version of “will my insurance cover this” — and landing on your Insurance Claims Help page.
That page is third by visits and first by everything that matters. People read 84% of the way down it, stay nearly four minutes, and call you afterward at more than double the rate of any other page. It is the best thing on your website. It is also three clicks deep and not in your menu.
The flip side is your Free Estimate page. It got the most visits of anything — 412 — and produced 21 forms. Roughly nineteen of every twenty people who open it leave without filling it in.
Estimated people per month, last twelve months. Bots and our own visits are removed before anything is counted — we filtered 3,120 bot requests out of July.
Your pages ranked by visits, with how much of each page people actually read. A big bar with a low read percentage means the page is being found and abandoned.
AI assistants get their own line. Most analytics setups file that traffic under “direct” and you never learn it happened.
Every action tied back to the page that earned it and the source that sent the person.
| Action | Mostly from this page | Mostly from | Count |
|---|---|---|---|
| Tapped your phone number | Insurance Claims Help | Google search | 51 |
| Sent the estimate form | Free Estimate | Google search | 21 |
| Tapped your phone number | Collision Repair | Google Business Profile | 11 |
| Asked for directions | Home | Google Business Profile | 6 |
| Opened your hours | Home | Direct | 3 |
In order. We would start at the top.
No analytics tool counts every human. Ad blockers, privacy settings and blocked cookies mean some visits are never recorded — by us, or by anyone else. Any company that shows you a visitor count to the exact person is showing you an estimate and not telling you. We label our estimates as estimates, we filter out bots and our own visits, and we tell you how many we removed.
We don't promise what the numbers will do. Traffic moves for reasons nobody controls — season, weather, a competitor's ad budget, a search engine changing its mind on a Tuesday. We'll tell you what happened and what we'd do about it. We won't tell you what next month will look like, and you should be skeptical of anyone who does.
And when we're also running your ads or your social, your report shows the same numbers either way — whether they make us look good or not. An agency reporting on its own work has an obvious reason to shade it. We'd rather say that out loud than have you wonder.
A live dashboard you can open any time, plus this report every month. One call, no charge — we'll tell you what's measurable on your site today and what isn't.