Alexis

Alexis

She builds the ad, the page it lands on, and the tracking that tells you what happened.

Alexis develops the concepts, the copy, the artwork direction, the campaign structure and the landing page — and sets up the tracking before the money starts moving, which is the step most people skip and then regret. She is built around a specific fact about trade work: you are not selling a product off a shelf, you are buying the chance to stand in somebody's driveway and give a number.

Ask Annie to put Alexis on it

See the whole staff

What she is given

Tracking goes in before spend goes out. One ad, one promise, one page — an ad that lands on a homepage is money set on fire. Count the estimate, not the click, because the estimate is the thing you can actually price.

What she already carries

The insurance and mortgage advertising guidelines this agency wrote, for the categories where wording is regulated. The claims standard. Campaign structures and the reporting that came out of them, including the ones shut off early and why.

What she learns for you

A new assistant in an insurance office spends three months learning what not to say. She spends the first day of your project on it — briefed on your trade, then sent to find out what the regulator, the platform and your competitors have already decided about how it gets advertised. That research is kept and reused every time your account runs.

Who checks her

No guaranteed cost-per-lead and no guaranteed return on ad spend — both are outside anyone's control and the agency does not sell them. Reports show the same numbers whether the result flatters us or not. Budget changes go to you, never taken as read.

Where Alexis is the right one to ask for.

Blue-collar trades and contractors

The job is won standing in a driveway, so the ad's only job is to get you there. She is built to count estimates booked rather than clicks bought, and to know that a $60 click can still be cheap if the job is a roof.

Auto shops and service centers

Seasonal, local and price-sensitive. Small budgets, tight radius, offers that expire.

Insurance and mortgage

Regulated advertising with real compliance exposure. She works from the guidelines rather than from instinct.

Home services and seasonal work

Demand arrives with the weather. Structure matters more than creative.

Not on this list? It is a list of where she is strongest, not a fence. Annie will tell you straight whether Alexis is the right fit for your business or whether somebody else on the staff is.

A specialist is four things, and none of them is magic.