What she is given
Short words. American spelling. No jargon, and no jargon substitutes. Benefit language is fine — a gym may advertise “lose weight” — but a number or the word “guaranteed” needs a source she can point at.
The team › Aria
Writing & Communications Specialist
She writes it the way you would say it, if you had the afternoon.
Aria turns what you know about your business into words a customer will actually read — page copy, articles, newsletters, captions, scripts, the FAQ nobody ever gets around to writing. She writes plainly. A roofer should sound like a roofer, not like a software company that happens to own a ladder.
Ask Annie to put Aria on it See the whole staff
An illustration. Aria is an AI identity, not a person.
Scope is confirmed job by job. If you need something next to this that is not on the list, ask — plenty of it is available, it just is not included by default.
How she is built for this
What she is told, what she reads, what she has seen, and who checks her. That is the whole of it — and every one of them is something we can show you.
Short words. American spelling. No jargon, and no jargon substitutes. Benefit language is fine — a gym may advertise “lose weight” — but a number or the word “guaranteed” needs a source she can point at.
The agency's claims standard and house style. The regulated-copy guidelines this agency wrote for insurance and mortgage work. Approved copy from real jobs, so a draft sounds like this agency rather than like the internet.
Trade vocabulary is the first thing she picks up on a new account, because it is the thing that gives an outsider away. What the job is called on the truck. What the customer calls it wrong. What a competitor overpromises so you can say the true version louder. Gathered at the start, kept on your account, added to as she writes.
Every figure traces to something. Nothing goes out claiming a result. You read it and approve it before anyone else sees it, and April checks any line that ends up inside a picture.
Who she is built for
The difference between a tear-off and an overlay matters to the person paying for it, and copy that gets it wrong loses the job.
Regulated categories where the wrong sentence is not a style problem. She works from the guidelines the agency wrote for exactly this.
Food writing goes purple fast. She keeps it to what is actually on the plate.
Listing language, market notes and the follow-up emails that nobody has time to write twice.
Not on this list? It is a list of where she is strongest, not a fence. Annie will tell you straight whether Aria is the right fit for your business or whether somebody else on the staff is.
She does not sign off on her own work. Annie reviews every assignment before it reaches you, and new services, pricing, contracts and public claims go to the human owner before they exist. We sell the work. We do not sell the result.
Bring the work, not a package. Annie will tell you what she can do, who on her staff would do it, and what happens if it is something we do not do.
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