Lesson 3 of 8 · 16 min
The Free Website Health Check, the $5 Website, Smart Serving and Website Design. What each one is and who it is for.
Every price in this lesson is here so you understand the shape of the line. When you are in front of a customer, you quote from the published pricing page, not from what you remember. Prices change and the page is the truth. Pull it up on your phone and turn it around - a rep who shows the customer the actual page is a rep the customer believes.
Free. You are giving an owner a look at his own business the way a machine sees it. Nobody says no to free and almost nobody has seen this before.
This is your prospecting tool. It is not a trick - the check is real and the findings are real. Use it to start conversations, not to close them.
A single page for the business, hosted on our domain at anniesactionai.com and their name. Business name, description, phone, address, hours with a map, service areas, up to six services, a logo and a photo, links to their site and socials, and a listing in the community directory. Changes are $5 each time they send them.
Be straight about what it is not: it is one page, not a multi-page website. An owner who expects a full site and gets one page is a refund and a bad review, and you had every chance to prevent it.
Who it is for: the business with no web presence at all, the one with a page that has been broken since 2019, and the one who needs something to hand out this week. It is also the least frightening thing you will ever ask a stranger to buy.
A real web page for the business, business information that search engines and AI assistants can actually read, and hosting we manage. Managed hosting is included at every level, with no separate charge. Monthly in advance, no contract, cancel any time and billing stops at the end of the month.
There is a free level. Say so early. A directory listing that costs nothing gets you in the door of businesses that would not take a meeting, and the ones that grow, grow from there.
Starter Site at $750 is a single-page custom design. Business Website at $1,500 is up to eight custom pages. Custom and e-commerce starts at $3,000 for an online store or a booking system.
This is the one that pays best and it is not the one to lead with. An owner who has been burned by a web designer - and a lot of them have - is not going to hand three thousand dollars to somebody he met on Tuesday. Sell him the $5 page, do it well, and have this conversation in month three when he trusts you.
Ask what they have now, then pick the smallest thing that fixes the biggest problem. Nothing at all points at the $5 Website or a free directory listing. Something old and wrong points at Smart Serving or a rebuild. Something decent that nobody can find points at the visibility work in the next lesson but one.
The instinct to pitch the biggest package is the most expensive instinct you have. Small sales that stay beat big sales that cancel.
Click a card to turn it over.
Nothing is recorded and nothing is scored. This is for you.
A shop has no website at all and the owner is nervous about spending. What do you lead with?
Why: Smallest thing that fixes the biggest problem. He has nothing; give him something real this week and earn the next sale.You are asked the price of Smart Serving and cannot remember the tiers.
Why: You quote from the published page. Showing the customer the real page builds more trust than remembering it would have.An owner assumes the $5 Website is a full multi-page site.
Why: An owner who expects a site and gets a page is a refund and a bad review, and you had every chance to prevent it.Which statement about Smart Serving hosting is right?
Why: Included at all levels. It is a genuinely strong point - use it.